Digital Marketing Course


We have designed our Digital Marketing Course is designed to provide detail understanding of Digital Marketing, techniques of Digital Marketing and implementation process to our students. In this digital era, online presence is not enough. Every business is trying to reach the maximum audience. Therefore, the demand of digital marketing is creasing gradually.

By taking this course, learners will learn core concept of digital marketing, details concept and techniques of Social Media Marketing (SMM), Search Engine Optimization (SEO), Email Marketing and Web Analytics.

After completing this course, students will be able do any kind of digital marketing, optimize any site for search engine. Knowledge gathered from this course will help to get a job or freelancing or run own business.

  1. Interest in Digital Marketing
  2. Computer
  3. Basic knowledge of computer operation and online proficiency
  4. Basic communication skills in English
Core Concepts of Digital Marketing
  • Definition of digital marketing,
  • What’s the difference between digital marketing and traditional marketing and why does it matter?
  • Tools of Digital Marketing,
  • How We Use Both Digital & Traditional Marketing,
Social Media Marketing (SMM)
  • Core Concepts of Social Media

  • How social media marketing is different than others

  • Facebook/ Instagram/ Twitter/ LinkedIn Marketing

  • Creating Content for Facebook & Social Media

  • Community Building Techniques

  • YouTube/Video Marketing

  • Social Media Marketing Automation

  • Tools for Content Creation
Search Engine Optimization (SEO)
  • Core Concepts of SEO

  • How do Search Engines work?

  • Organic Search vs Paid Search Results

  • Keyword Research

  • SEO Ranking Factors

  • Top tools for SEO

  • On-Page SEO

  • Off-Page SEO

  • Black Hat SEO vs White Hat SEO
  • Understanding Google Search Console

  • Understanding Google analytics

Email Marketing
  • Core Concepts of Email Marketing

  • Effective Email Content

  • Effective Creative Introducing

  • Creating & Designing a Template

  • Types of Email Marketing- Opt-in & Bulk Emailing

  • Email Automation

Web Analytics
  • Core Concepts of Website
  • Understanding Domain Names & Domain Extensions
  • Different Types of Websites
  • WordPress Introduction
  • Google Analytics
  • Content Performance Analysis
  • Visitors Analysis
  • Social Media Analytics
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