Digital Marketing Course
- Duration: 3 Months
INTRODUCTION
We have designed our Digital Marketing Course is designed to provide detail understanding of Digital Marketing, techniques of Digital Marketing and implementation process to our students. In this digital era, online presence is not enough. Every business is trying to reach the maximum audience. Therefore, the demand of digital marketing is creasing gradually.
By taking this course, learners will learn core concept of digital marketing, details concept and techniques of Social Media Marketing (SMM), Search Engine Optimization (SEO), Email Marketing and Web Analytics.
After completing this course, students will be able do any kind of digital marketing, optimize any site for search engine. Knowledge gathered from this course will help to get a job or freelancing or run own business.
REQUIREMENTS
- Interest in Digital Marketing
- Computer
- Basic knowledge of computer operation and online proficiency
- Basic communication skills in English
COURSE MODULES
Core Concepts of Digital Marketing
- Definition of digital marketing,
- What’s the difference between digital marketing and traditional marketing and why does it matter?
- Tools of Digital Marketing,
- How We Use Both Digital & Traditional Marketing,
Social Media Marketing (SMM)
Core Concepts of Social Media
How social media marketing is different than others
Facebook/ Instagram/ Twitter/ LinkedIn Marketing
Creating Content for Facebook & Social Media
Community Building Techniques
YouTube/Video Marketing
Social Media Marketing Automation
- Tools for Content Creation
Search Engine Optimization (SEO)
Core Concepts of SEO
How do Search Engines work?
Organic Search vs Paid Search Results
Keyword Research
SEO Ranking Factors
Top tools for SEO
On-Page SEO
Off-Page SEO
- Black Hat SEO vs White Hat SEO
Understanding Google Search Console
Understanding Google analytics
Email Marketing
Core Concepts of Email Marketing
Effective Email Content
Effective Creative Introducing
Creating & Designing a Template
Types of Email Marketing- Opt-in & Bulk Emailing
Email Automation
Web Analytics
- Core Concepts of Website
- Understanding Domain Names & Domain Extensions
- Different Types of Websites
- WordPress Introduction
- Google Analytics
- Content Performance Analysis
- Visitors Analysis
- Social Media Analytics
Contact INFo
- +8801777 78 21 64
- info@hamkoict.com.bd
- BSCIC Industrial Area, Shiromoni, Khulna, Bangladesh
